UX Specialist & Event Coordinator

Denny

With over a decade of expertise in digital user experience (UX), Denny is an accomplished and highly knowledgeable professional who brings invaluable insights to Uche Rum.

He is also responsible for planning our events, ensuring they are meticulously organized and successful.

Denny’s methodical approach to challenges and strategic mindset enable us to proactively harness our full potential. His expertise enhances our ability to thrive in a competitive market, making him a vital contributor to our success.

Financial Strategist

Frank

Frank is an integral part of Uche Rum, bringing an analytical mindset and a risk-averse nature that balance the team and ensure our finances are in order.

With a decade of experience in new brand development and product compliance at a leading UK spirit distributor, Frank’s expertise and insights are crucial to our success.

His meticulous attention to detail and strategic approach drive Uche Rum forward, making him an invaluable asset to our team.

Creative Director

Simeon

Simeon is the creative mind behind Uche Rum — a brand built on passion, purpose, and a drive to redefine what modern rum can represent. Alongside his partners, Frank and Denny, he embarked on the journey by teaching himself design from the ground up, leading the creative direction that earned the brand a World Rum Award for bottle design. Beyond aesthetics, he focuses on shaping Uche’s identity — blending storytelling, brand strategy, and cultural relevance to build something that feels both authentic and timeless. Outside of Uche, Simeon spends time with his family, watches Arsenal, and draws inspiration from everyday conversations and experiences.